Inventory Approach
"AdBrand" a technology driven Digital Signage Network offers an inexpensive & wide reaching advertising media option to Advertisers & Ad-Agencies. Apart from being fast, flexible, real time managed & performance driven network that charges the Advertiser only for confirmed impression, AdBrand follows a strategic business approach that sets it ahead of the conventional digital signage networks.
AdBrand’s thoughtful business approach is defined after closely observing the present market scenario & understanding the Advertiser’s requirements.
Conventional Digital Signage Network Approach to its inventory and establishing presence:
Conventional Digital Signage Service Providers primarily focus on increasing the number of screens on their network. Conventional DSN service providers follow mass installation approach. This means they partner with locations,typically complexes with large area, and install screens all over the building. This approach allows them to install higher number of screens. However it does necessarily result in strategic placement of displays & precise exposure of advertisements.
Multiple screens are placed at the same spot. Sometimes even up to five screens are placed in an area less than 20 meters. Only one or two of these screens are efficiently placed and viewable. The rest are either not placed strategically or could be altogether avoided for being placed at that spot.
The Ads displayed on screens that are non-strategically placed and have minimum or no exposure add up to the over all number of Ads that the Advertiser has ordered and paid for. Eventually this means that the Advertisers are paying for Ads that have almost no viewer-ship.
Such Digital Signage Service Networks project higher number of screens and also depict an impressive number of footfalls for each screen. However not all screens are effectively placed and the footfalls are distributed among screens when multiple screens are placed at the same spot.
AdBrand’s Approach
Advertisers are interested in strategically placed screen that effectively exposes their Brands, Products & Services. AdBrand understands Advertisers’ requirement & strategically chooses locations based on over 13 parameters including survey audits conducted by Advertisers and Media houses themselves.
AdBrand’s business approach ceases from mass installations and believes in tactically choosing locations which would give the Advertisers the exposure they desire.
Multiple screens are NOT installed at the same spot. AdBrand’s adspill engine monitors the ad load on every screen that is connected tothe network and informs the administrator of utilisation scenario. AdBrand increases the inventory in such locations basing on such reports.
The footfalls are measured for each location however it is not the only basis on which a location is identified. Several other parameters such as the type of business that is performed at the premises, the area in which the premises in situated etc are also considered before finalising a location.
Furthermore the positioning of the screen is given priority to attract higher number of viewers. The footfalls are captured day wise, including the footfall count during peak hours, which provides an option to the advertiser to increase the impressions of their Ads during peak hours.
AdBrand offers Advertisers option to choose exclusive screens in certain ‘Group’ channels. Locations such as a commercial complex, theatre complex etc, where more than one screen is installed (at various floors & areas), are categorised under the Group channels. Advertisers will have an option to independently select screens at the location where they would like their Ads to be screened. For instance an Advertiser wanting to advertise a coffee brand could choose to have his Ads screened only at the screen located at the food court.
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