Anti Fraud System
"AdBrand" is an innovative Digital Signage Network (Advertising through electronic displays installed at public places) that targets at providing precise exposure to advertisers, increased revenue & ‘foot falls’ to premises owners and brand awareness to consumers. AdBrand is designed as a performance based, online, fast, flexible, inexpensive & wide reaching advertising media option to Advertisers & Ad-Agencies and a maximum revenue source for Premises Owners & Associates.
AdBrand has a strong Anti-fraud system to detect, subside & prevent any attempts of misuse, neglect or tampering of the kiosks. AdBrand has an Advertiser friendly policy to ensure 100% broadcasting & through service.
Software based fraud detection system
The Anti-fraud system uses encryption mechanism to secure the Ad media to prevent it from any misuse or tampering. The system also prevents any software from running in the background except for the Windows Operating System & AdBrand’s proprietary software.
When a new kiosk is added to the AdBrand’s Network for the first time, the Adbrand is authenticated & registered by AdBrand’s Server. During this initial registration AdBrand does a MAC address binding (MAC (Media Access Control) address is a kiosk's network port’s unique hardware number). That is, each kiosk on the network is identified by its unique Adbrand ID & also by its MAC address. This allows for accurate billing & communication with each individual kiosk on the network & also helps in preventing misuse of Adbrand hardware.
Even if the Display itself is changed or is turned off or tampered with, the Anti-fraud system detects & reports it. The system records the screen settings & resolution for this purpose. The client software communicates with the server every minute to indicate that the Adbrand is active & running, if the communication fails the Anti-fraud team is alerted.
In case of a possible fraud the Anti-fraud system alerts AdBrand’s Anti-fraud team & also the premises owners through Email, SMS and Network Alerts.
Anti-Fraud Team
AdBrand has a dedicated team of resources engaged in Anti-fraud activities. This team responds to fraud alters received from kiosks. They investigate the alert & identify whether it is a confirmed fraud or a false alarm or a technical issue. If it is a confirmed fraud the Adbrand is removed from the network & the premises is blacklisted.The Anti-fraud team does random field surveys to the locations & premises where the kiosks are installed to ensure that the kiosks are well maintained & are constantly meetings the operational standards set by AdBrand.
During field surveys the team takes photographs of the premises along with the positioning of kiosk and uploads the snap shot on AdBrand’s website, for the Advertisers to have an idea about the kiosk location. The premises owners also have the provision to upload the snapshots of their locations.
Advertiser friendly policy
If the Anti-fraud team, upon investigation, identifies & confirms a fraud, the Advertisers account is credited back with the amount deducted for the Ads displayed on that fraudulent Adbrand for that month and such locations are taken out of the network.
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