AdBrand The most powerful Online Digital Signage Network

Low Operational Cost

Online networks require minimum or no human intervention & supervision. Field agents are only required to install the Display units or to resolve hardware issues, if any. The complete operation of the display unit including displaying of Ads or modification of play-lists etc is controlled automatically by AdBrand Servers. Reduction of human supervision considerably reduces the operation costs, reducing the advertisement cost drastically. Further more external media devices are not required for storing the Ad media hence their maintenance & repair costs are completely eliminated.

Real-Time Campaign management

Ad-Campaign management is online & can be accessed from anywhere through Internet. A campaign can be initiated online or streaming of an active campaign can be stopped at a single click. The creative / media of an active Ad campaign can be changed real time across the network and the same is applied to all the display within few minutes.

Fast & Flexible

While offline networks require more than a week’s time to initiate a campaign, on an online network a campaign can be initiated on the very same day with-in a very short time, most of the times less than 15 min. The changes to the campaign broadcast parameters such as the targeted cities or business channels or broadcast during peak hours etc or change in Ad media or cancellation of a campaign are put in effect with-in few minutes when changed by advertiser online.

Real Time Reports

that’s the Proof of Performance. The performance reports can be viewed online. Advertisers can view reports that indicate the number of times (impressions) an ad was displayed, the time at which each impression was played & the cost incurred towards the complete campaign / per impression. Network Owners can view reports that indicate the number of Ads displayed on each display unit, the revenue earned for each Ad and the total amount earned overall on each display. These reports help in locating & eliminating displays that are under performing or relocating the same appropriately.

Advertisers have access to several analytical reports such as Campaign wise Impression report, City / Channel based Viewership Density reports, Competitive analysis, etc. Anti Fraud System - Online Networks can be easily monitored using computerised Anti-Fraud systems. For any reason if the Ads are not getting displayed on any display unit, alerts are generated that informs the Network Owner, Display owner, etc., An integrated self-reporting and recovery system in the Display unit ensures 100% availability of the Adbrands. AdBrand Networks provide automated alerting and reporting systems through SMS and Email which alert the Network Operator & the premises owners if the Ads are not been screened on the Display for any reason, including alerts for technical issues, possible fraud and performance reports at regular intervals.

Wide-range Broadcast

As the display units on online networks are remotely managed, they can be placed at various locations including medium & small scale retail stores with higher footfalls. An online network can also be operated even in smaller cities & towns, tremendously expanding the overall broadcast reach, thus giving wider coverage for the advertiser.

Low Cost Advertising

Low operational costs, online campaign management & lesser human intervention drastically reduce the Ad broadcasting cost. Lesser Advertising cost, wider reach & proof of performance attract Advertisers, Brands & Media Agencies to choose an Online Signage Network as an ideal Advertising media.

Dynamic Content

There is no alerting system to inform the network operator if there is any technical problem with the Display device or if the screening of Ads stopped due to some issue or if there is a possible fraud

Enhancements & value added services

The Displays on online networks, with minor hardware upgrades, can be upgraded to act as interactive kiosks where an audience member can directly buy a product or avail a service or even interact with Advertiser’s sales agent one on one through AdBrand’s screen.